The chief idea behind this approach is to look at searching for a job in the same way as searching for a customer, and to do so in a professional, structured, project-oriented manner. Tremendous research and effort have been dedicated to the pursuit of perfection in the art and science of selling. The vast body of knowledge around Psychology and Neuroscience, which drives proven best practices in Sales and Marketing, is precisely the same body of knowledge driving successful practices in job search. Selling Yourself translates, applies, and leverages standard universally accepted Sales and Marketing practices for the sole purpose of focused, confident, effective, and successful job search. The 9 Steps of Marketing and Sales found below is the basis behind the four parts of Selling Yourself: Mindset, Best Practices, Design and Develop, and Plan and Execute.