Much of career planning and job search is centered on the kind of thinking that is unnatural for most professions. Competitively and tenaciously pursuing people who are not pursuing you, obtaining the time and attention of those you pursue, and then communicating a truly clear and compelling message in a persuasive manner are not common or emphasized professional activities, with the exception of Sales and Marketing. However, these activities are key in proactively directing your career instead of simply letting outside forces completely dictate a major facet of your life. No one knows you better than you, so it goes without saying that no one should direct your career more than you.

Selling Yourself puts you in the driver’s seat of your career, and is the complete guide to concepts, thinking, decisions, behaviors, and activities that maximize your career aspirations and capabilities in preparation for and during transition.