This section guides you to: 1/ consider all the key pieces of information that build your understanding of yourself as a unique product (job seeker) in a competitive marketplace (job market), 2/ the articulation and communication that will maximize your job search effectiveness.
Profile
Your profile assists new contacts in mentally categorizing your professional domain and comparison.
Years of Professional Experience
Education, Credentials, Certifications, Academic Distinctions
Industry Experience and Expertise
Functional Experience and Expertise
Key Attributes
Your key attributes define intrinsic assets carried with you and at your disposal.
Skills
Tools
Resources
Capabilities
Desires
Your key achievements identify significant and relevant outcomes you have before created.
Professional
Academic
Civic
Personal
Value Proposition/Unique Selling Proposition
This statement clarifies beneficial professional outcomes you can again create.
Succinct articulation of unique intrinsic and transferrable value
Brand Identity/Brand Essence
This statement differentiates your value within your professional domain in meaningful and memorable ways.
Succinct articulation of professional definition, market position, and differentiation
Elevator Pitch
Tag Line
These words intend to create a positive imprint in your new contacts’ minds to help you stand out for positioning and easy recall.
Short and memorable word(s)/phrase providing brand distinction, to be shared verbally as well as in the appropriate documentation, i.e., LinkedIn, email signature, resume, etc....
Online Identity and Presence
This information reinforces beliefs and opinions others are shaping about you as perceived social proof.
Research what can be found and then modify for optimal brand
Social media and all reference sites and material generally searchable by network contacts and potential employers
References
Compile a list of the people who know you best in all settings and situations
Professional references of the highest credibility and impact attesting to your professional character, attitude, and performance
Personal references of the highest credibility and deepest intimacy attesting to your personal character and attitude
Marketing Collateral
Create all the intentional medium delivering key information and messaging professionally relevant
Curriculum Vitae (CV) with high-level of detail regarding career biography, education, achievements, and awards over two or more pages
Resume briefly summarizing skills and experience over one to two pages
Cover Letter briefly highlighting your attributes most relevant to the open position of interest
LinkedIn is most referenced online source of independent information meant to provide additional color and public validation to a professional profile
Credo as statement of core unchanging beliefs, and is more commonly shared when seeking management and executive roles
Manifesto as public declaration of ideals that matter most, and is most commonly shared when seeking executive roles